LUQEL
Rataplan
Rataplan is a Korean beauty and skincare brand dedicated to the principle of clean beauty, i.e., avoidance of certain ingredients. The brand’s visual identity is based on circular shapes and overlapping straight lines, inspired by the door grills of traditional Korean buildings. These elements feature on all communication materials in the brand colours water parsley, mulberry, omija (magnolia berry), citrus and cool grey and white, creating a unified, reduced look.
Credits
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Company:Rataplan
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Founding Year:2014
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Company Founder:Jaeyoung Park
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Number of Employees:100
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Claim:The essence of Korean clean beauty
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Client:BIG BAND & Co., Seoul, South Korea
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Design
