Bucking the trend of large displays, the Rakuten Mini is a small, compact mobile phone with a focus on mobility. With its 3.6" screen, it fits into almost any pocket. Despite its compactness, it provides sufficient space for important features such as a contactless IC payment function and a high-resolution camera.
Statement by the Jury
Thanks to its minimalistic colour and design language, the device meets the aesthetic and functional requirements of the users emotionally addressed by this little gem.
Credits
Manufacturer:
Rakuten Mobile, Inc., Tokyo, Japan
Design:
Rakuten Design Lab, Rakuten Group, Inc.,
Setagaya, Japan
