Orientation System

Puskás Arena Budapest

Puskás Arena opened to the public in November 2019 with the Hungary-Uruguay opening football game. Its visual identity and wayfinding system were developed as part of this large-scale project. A key focus of the design was to give the images and national character of the graphic elements of the navigation system impact. When designing the route, the primary consideration was to get the visitor to their seat as quickly as possible, based on the information on the ticket. To this end, it was necessary to put in place clear, articulate, easily identifiable signage and to plan several reinforcement points between the “stations”.

Red Dot

Credits

Client:

BFK Budapest Development Center, Budapest, Hungary
Design:

Graphasel Design Studio, Budapest, Hungary
Project Team:

BFK Budapest Development Center: Balázs Fürjes (Government Commissioner)

Graphasel Design Studio: László Ördögh (Art Direction) Dávid Drozsnyik (Art Direction) Mátyás Beke (Wayfinding Design) Láng Kristóf (Graphic Design) Péter Szőke (Graphic Design) Csaba Dobos (Graphic Design)

Attila Balázs (Photography)