Packaging

Pure Tea

Pure Tea is an organic tea brand that covers premium-quality teas from many regions of the world. Owners and tea specialists Andreas Brehm and Ralf Janecki often visit local farmers in the Himalayas, Japan and South Africa, for example, and maintain close personal relations with them. This gave rise to the idea to call the teas after the first names of their farmers. Complemented by colourful illustrations, the packaging conveys impressions of the region where the individual teas are picked. The USP of the brand thus is communicated in a very inspiring yet incidental manner.

Red Dot

Credits

Client:

Pure Tea GbR, Lüneburg, Germany
Design:

Philipp Zurmöhle, Heine Warnecke Design GmbH Hannover and Münsterland, Germany, Portland, Oregon, USA
Creative Direction:

Dirk Heine
Project Management:

Cord Warnecke
Graphic Design:

Sina Feuerhake, Philipp Zurmöhle