In the Project W.L.Y., the designers consistently implemented their design principle of "0 & 100". Their aim: an absolutely inclusive approach with equally high perception, additionally including all information in Braille to the outer packaging. Moreover, this creation is intended to cause "0" pollution and achieve "100" percent sustainability. It does not require any glue and is made of cardboard; the inlay is in turn made of pulp. The graphics were applied directly to the bottle using sandblasting.
Statement by the Jury
The inclusive liqueur packaging impresses with a well-thought-out sustainable concept that has been implemented in an aesthetic way.
Credits
Manufacturer:
WULIANGYE Yibin Co., Ltd., Yibin, Sichuan Province, China
