This exhibition at the Pro Nemus Innovation Center features the future visions of the bioproducts by the Metsä Group. The aim is to provide an experiential cross-section of the life cycle of a forest and the impact of bioeconomics in a world that must increasingly rely on responsible, renewable raw materials. The exhibition is designed as a stage for interactive digital experiences and constructed out of ecological Finnish wood. The entire building was designed by architects to facilitate an immersive digital experience of how the physical is really integrated into the digital.
Credits
Client:
Metsä Group, Espoo, Finland
Design:
Great Apes / HiQ Finland
Helsinki, Finland
MKTG Finland, Helsinki, Finland
Production:
Great Apes / HiQ Finland
MediaMonks, Hilversum, Netherlands