Daily toothbrushing is like a ritual. On average, people spend about 12 minutes a day using their toothbrush if they want to look after their teeth well. Diamond Clean is a rechargeable toothbrush whose clear lines and functionality add an aesthetic element to the daily tooth-brushing ritual. It is made of a material similar to ceramic which feels soft and velvety to the touch. It is balanced and is designed to fit perfectly into the user’s hand. The beauty of the toothbrush lies in its pleasant feel and is combined with a new method of use as well as interactive functionality. For example, the white LED interface on the brush body is extinguished the moment you put it down. The user benefits from a range of advantages once he has finished using the toothbrush. DiamondClean starts recharging the moment it is put on the rinsing glass, which rests on a metal plate.
The cleaning heads of the toothbrush are diamond shaped and their surface features special polishing properties. Combined with an innovative power technology this makes for much more effective plaque removal. Teeth are whiter and ugly discolouration is soon reduced. This rechargeable toothbrush includes a travel case equipped with a USB connection so that it can easily be used whilst away from home. The case allows for speedy and easy recharging of the toothbrush via the computer, without the need for other connections.
Statement by the Jury
The clear form language of the DiamondClean HX9382 is an expression of a highly developed understanding of design. Both product graphics and texture of this electronic toothbrush are brilliantly executed. Users can experience innovative technology intuitively.
Credits
Manufacturer:
Royal Philips, Royal Philips Electronics, Netherlands
In-house design:
Royal Philips, Royal Philips Electronics, Philips Design Consumer Lifestyle Team, Netherlands
