When developing the Philips Sonicare DiamondClean Essential electric toothbrush, the manufacturer focussed on the needs of the young generation. The Gum Pro mode changes the motor's frequency with different intensities and includes a gentle vibration towards the end of the session. It rewards the user with an animation of a smile while completing the brush. A pressure sensor ensures gentle use, while the metallic-finish housing has a flowing and elegant design.
Statement by the Jury
The Philips Sonicare DiamondClean Essential appeals to a young target group with its functionality and elegant aesthetics.
Credits
Manufacturer:
Philips, Eindhoven, Netherlands
Design:
Philips Experience Design, Oral Health Care, Shanghai, China
