Station wagons offer a lot of luggage space and thus today have also become a central part of life for families. They allow everyday tasks to be completed easily without users having to worry about too little passenger and storage space. The design of the Peugeot 308 SW picks up on this sense of ease through a new aesthetic appearance. With 610 litres of trunk capacity, it offers a generous amount of space for comfortably transporting items. The station wagon possesses a line design that is unusually dynamic for this class of vehicles, complemented by a body of sporting appearance. Also outstanding is the high quality of the interior, featuring instruments with a black panel function matched in design to the style of cars from an upscale segment. The clearly structured cockpit – called i-cockpit – provides a special driving experience. The combi-instrument dashboard is fitted above the steering wheel and thus in the driver’s natural field of vision, enabling the driver to read any relevant information without being distracted from the traffic situation. The dashboard fascinatingly does away entirely with buttons, controls and knobs. Instead, as the central operating instrument, it features a large colour touchscreen that is intuitive to use. Thanks to a successful reinterpretation, the Peugeot 308 SW emerged as a station wagon with outstanding features – generously laid out luggage space merges with an experience of high comfort.
Statement by the Jury
The design of the Peugeot 308 SW follows a strong concept. Its language of form is marked by a harmonious balance of dynamic performance, driving comfort as well as elegant restraint. The interior is also fascinating, featuring a luxurious ambience as well as an intuitive-to-operate large-scale colour touchscreen. In its vehicle class, this station wagon thus embodies an outstanding leap forward in development.
