Beverage Packaging

Pepsi x China's People's Daily New Media

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The “Pepsi x China’s People’s Daily New Media” beverage packaging places committed people centre stage during the Covid-19 pandemic. Paying homage to them, the “Everyday Heroes” campaign was launched as a meaningful tribute expressed through the design of commemorative cans. Created for the Chinese market, the “Salute Our Heroes: Limited Edition Gift Box” features four of these heroes in action with heart-rending illustrations on a unique series of cans. Newspaper-style typesetting features alongside the dominant tones of the existing classic Pepsi colour palette of red and blue.

Red Dot

Credits
  • Client:
    PepsiCo, New York, USA
  • Design:
    PepsiCo Design & Innovation, New York, USA
Pepsi x China's People's Daily New Media

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