The interactive installation Pepsi Spire 2.0 delivers an engaging experience that invites users to mix their own beverage, selecting from over 500 combinations. Spire 2.0 is part of a portfolio of ongoing fountain equipment innovation, offering exceptional capabilities in a versatile format that fits into different food-service environments. To make this personalised experience clear and intuitive for all audiences, a familiar top-down flow was designed that allows users to instinctively select and customise their drink with flavours.
Credits
Client:
PepsiCo Design & Innovation, New York
Design/Creative Direction:
Firstborn, New York PepsiCo Design & Innovation, New York