The limited-edition Pepsi Patriots Championship Laces Can was created to celebrate the kick-off of the NFL’s 100th season and honour the Super Bowl LIII champions, the New England Patriots. With an innovative texture, the can mimics the laces on an American football, creating a tactile take on the theme. Distinctive graphics and the Patriots logo reference the team’s sixth championship win and blend seamlessly into the Pepsi colour scheme. In addition, the protective cardboard construction reflects the trophy-like character of the can as a limited edition.
Statement by the Jury
The limited-edition Pepsi Patriots Championship Laces Can is an impressive embodiment of the enthusiasm for this sport, provides a multi-sensory consumer experience, and is an innovative collectable.
