Following the launch of the packaging redesign in 2015, the Pepsi Drinking Glass features an innovative design language. The inspiration for the conical upper branding area and the lower grip area derives from the contour of the Pepsi Axl glass bottle. The bold swirl of the Axl glass’ profile reflects the brand’s youthful spirit, allowing users to have tactile interaction with the glass. The drinking glass is being leveraged globally currently coming in sizes ranging from 270 ml to 570 ml.
Statement by the Jury
The impressive design language of this drinking glass conveys a unique, brand-specific dynamic.
Credits
Manufacturer:
PepsiCo, Purchase, New York, USA
In-house design:
PepsiCo, PepsiCo Design & Innovation Center, New York, USA, Purchase, New York, USA
