Beverage Packaging

Pepsi Culture Can Series

The Pepsi Culture Can Series is a limited-edition packaging initiative that creates hyperlocal designs for markets across the globe. As a worldwide platform, it was developed around the things that bind the target groups together, such as symbols, food, images, music and architecture. The aim was to celebrate the spirit, culture and community of local markets. The collaboration with local artists and designers led to the uncovering of symbols of unity, hope and joy. These traditional designs were infused with the Pepsi brand message of youthful optimism.

Red Dot