Brand Identity,Brand Book

Paris Baguette

Balanced with the graphic art deco traditions of early 20th-century French design, the visual identity for Paris Baguette shows a clean and minimal modern style. Named “La Belle Vie” (The Good Life), the identity aims to be essentially modern European, while also retaining a sense of Paris and France. Visual elements like evolved logotypes, marques and the company’s brand colour of blue mean to add sophistication. A bolder personality is intended by mixing French inspiration with a modern design sensibility, such as a new Paris Baguette house typeface and the range and application of new patterns.

Red Dot

Credits

Client:

SPC, Paris Baguette, Seoul, South Korea
Design:

SPC Design Center, Seoul, South Korea
Creative Direction:

Selina Kim, Youngha Park, Jongsool Lee
Graphic Design:

Yeahee Ahn, Yun Haing Kwak, Jaeeun Chung
Visual Identity Design:

Neville Brody, Brody Associates, London, United Kingdom
Project Management:

Heesoo Hur

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