Brand Design

Paris 2024 – Look of the Games

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The brand design is based on cobblestone pavement as an iconic feature of Parisian streets. Modular and infinitely adaptable, the cobblestones pay tribute to the heterogeneity of the areas of application while adding a playful and jovial dimension, especially through the bold colour palette.

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Credits
  • Client:
    Paris 2024 Comité d’Organisation des Jeux Olympiques et Paralympiques, Saint-Denis, France
  • Design:
    W Conran Design, Boulogne-Billancourt, France
  • Project Team:
    W Conran Design: Gilles Deléris (Creation Director) Jean-Jacques Charrais (Art Director) Delphine Rougerie (Designer) Martin Piot (Vice-President) Anaïs Guillemané Mootoosamy (Head of Strategy) Chloé Thomas (Head of Brand) Célyne Parizel (Graphic Design) Madeleine Issartel (Graphic Design) Nathalie Florczak (Graphic Design) Maureen Perez (Project Management) Paris 2024 Comité d’Organisation des Jeux Olympiques et Paralympiques: Camille Yvinec (Associate Director Brand Identity) Julie Matikhine (Head of Brand) Joachim Roncin (Creative Direction) Emilie Cren (Project Management) Axel Leclerc (Graphic Design) Thierry Reboul (Executive Director Brand – Events – Ceremonies) Zoé Laval (Mission Management Look of the Games) Romain Fernandez (Design Management) Léa Jacob (Brand Design)
Paris 2024 – Look of the Games
Paris 2024 – Look of the Games
Paris 2024 – Look of the Games
Paris 2024 – Look of the Games
Paris 2024 – Look of the Games

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