Brand Design

Paper Camera

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This brand design wants to arouse interest in photography and increase the appreciation for the pictures. A paper camera is used for this purpose, a simple digital camera without LCD and equipped only with a viewfinder. Only when the camera is connected to a computer can users see the pictures they have taken. Based on simplicity, this concept wants to encourage to pay more attention to one’s surroundings. For example when traveling, users are motivated to collect memorabilia such as leaves or flowers which can later be combined with the photos to create a personal memory book.

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