BVD
Sustainable Packaging
Packaging for the many people
The concept of “Packaging for the many people” meets the challenge of being easy to use for the consumer, moving away from fossil-based materials and serving as a strong brand channel for IKEA Food. As the ambition was to phase out single-use plastics, the range is made from renewable materials. Inspired by the IKEA classics product line, it represents the brand in a bold yet humble way. It uses modularity and stacking to suit different families and lifestyles and, with the friendly Swedish “Hej!” printed on it, invitingly addresses people all over the world.
Credits
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Client:Inter IKEA Systems B.V., Delft, Netherlands
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Design:BVD, Stockholm, Sweden Propeller Design AB, Stockholm, Sweden
