The shape of the ONEBOX packaging tells part of the product story. The individual portions of freeze-dried coffee powder are packaged in small boxes that look like shipping containers. In the sales unit, they combine to form a cargo ship from which the individual packages can be taken. Once the coffee has been consumed, the ship and its containers can be used either for decoration or as a toy.
Statement by the Jury
The ONEBOX packaging takes an unusual, creative approach with its reference to the shipment of coffee beans. The fact that it can be repurposed as a toy adds appealing ecological value.
