Air India transforms flight booking with its one-click system powered by AI.g, a homegrown generative AI chatbot. Combining traditional visual design paradigms with an AI-driven text input paradigm, this system simplifies booking and tailors trip suggestions based on user preferences. It integrates with corporate tools for business bookings, reducing booking time by 90%, and enhancing user satisfaction while aligning with environmental commitments.
Red Dot Award: Design Concept | Concept | Interaction, UI and User Experience
Credits
Company:
Air India Ltd, India
Team Lead:
Dr. Satya Ramaswamy
Designers:
Lijo Joseph, Sam T Joy, Varsha Jawahar, Mridul Kumar, Nikhil Kumar Chemmannour