o'clock

Time is absolute. Absolute is defined as ‘true, right, or the same in all situations and not depending on anything else’ (Source: Cambridge Dictionary). Time has no boundaries or limits. Time does not obey space, space obeys time. Time as a concept only exists as a human construct. When to leave home and when to wake up; whether it is early or late. People construct their lives around time, but time is limiting. No up or down, left or right, O’Clock redefines how time is placed. A built-in IMU senses its position in relation to the Y-axis and therefore, it can adjust the indicators in the way that it is placed. Using 132 linear PCB motors, O’Clock creates its own controlled magnetic fields which allow the metallic spheres that indicate the hour, minutes and seconds to travel over the surface. O’Clock connects to a WIFI network in order to obtain the right time information and automatically set it accordingly. Red Dot Award: Design Concept | Concept | Interior Design Elements