Client: Acer Inc., New Taipei City, Taiwan
Beverage Packaging
Ocard
The design of these bottles of mineral water was inspired by ancient legends of a golden dragon and healing minerals. According to the legends, water that has passed through one of the dragon’s scales is endowed with an inexhaustible supply of vitality and brings the person who drinks it closer to eternity. In terms of design, it promotes the narrative that this recipe was found and embodied in the Ocard brand. As a mix of water from the Hessarian waterfall with gold flakes extracted from the depths of the local mountains, the result is a unique beverage that, just like in ancient times, brings its owner closer to eternity. The quasi-magical name Ocard is derived from the word “draco”.
Credits
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Client:J-United Group, Tashkent, Uzbekistan
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Design:Depot branding agency, Moscow, Russia
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Project Team:Stas Neretin (Art Director) Jane Struk (Art Director) Alexey Fadeev (Creative Director) Raushan Sultanov (Creative Director) Anastasia Tretyakova (Creative Director)
Anna Burlakina (Designer) Pavel Kabanov (Designer) Daria Vedernikova (Head of Communications) Irina Zavtoni (Project Manager)