SERVICEPLAN GERMANY
Commercial
O2 Opera of Choice
With Select & Stream, customers of the Internet service provider O2 receive a one-year subscription to one of three major streaming services in addition to their contract. The commercial shows the customer in the role of an opera conductor who decides what they want to see. In an effort to make the advert look as authentic as possible, the three stages in the clip are real rather than computer-generated; on each of the stages, a different TV series, broadcasted by the respective streaming provider, is being performed – backed by a reinterpretation of the corresponding theme song.
Credits
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Client:Telefónica Germany GmbH & Co. OHG, Munich, Germany
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Design:Serviceplan Germany, Munich, Germany
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Project Team:Serviceplan Group: Alex Schill (Global Chief Creative Officer) Serviceplan Germany: Lars Holling (Managing Partner) Leif Johannsen (Managing Partner) Patrick Matthiensen (Managing Partner) Pavel Bondarenko (Creative Director Art)
Daniel Steller (Creative Director Copy) Tudor-Ionel Cucu (Art Director) Theresa Fechler (Junior Art Director) Steven Hartmann (Junior Copywriter) Sabrina Schwartz (Account Director) Jennifer Grünsfelder (Account Manager)
NEVEREST Germany: Katrin Habermann (Agency Producer)
