The aim of Norden has been to design a modern retro bike that pays tribute to the bicycle as a way of life and a means of transportation. Inspired by Scandinavian design principles, which unite functionality, quality and minimalism, it distinctly embodies the history of the bicycle, while also reflecting contemporary trends by means of colours, forms and materials. This makes Norden a modern bicycle with its very own style, whose appearance is based on historical design elements.
Statement by the Jury
The Norden bicycle blends historical and contemporary design language into a unity that conveys a high aesthetic and functional quality.
Credits
Manufacturer:
C. Reinhardt A/S, Bicycle Division, Ballerup, Denmark
