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Nokia Lumia Dare to be different – #Timetoswitch

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“Dare to be different – #Timetoswitch” is part of an image campaign which aims to popularise Nokia Lumia smartphones and present their users as individualists. The online video illustrates the variety of Nokia Lumia and takes a sideswipe at the competition: in addition to apples in a uniform grey, multi-coloured types of fruit symbolise the brand‘s variety. The video does not feature a narrator‘s voice in the background; its effect is created exclusively by sound, with the music effectively underlining the story‘s dramatic composition.

Red Dot

Credits
  • Client:
    Nokia GmbH, Ratingen
  • Design:
    denkwerk GmbH, Cologne/Berlin
  • Creative Direction:
    Gregor Kuschmirz, Patric Schäfer
  • Art Direction:
    Peter Eriksson
  • Music/Sound Design:
    Sebastian Suhre
  • Text:
    Rasmus Andersson
  • Project Management:
    Anna Bartkowiak
Nokia Lumia Dare to be different – #Timetoswitch

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