A light that illuminates the truth – this is the creative concept behind the brand design for NielsenIQ, a new digital-first consumer data brand spun off from Nielsen. The logo starts with the Radiant N symbol, an abstracted monogram with sharp angles and bright green colour that is aimed at conveying energy. It is balanced by the stability of the word mark, which provides a solid foundation with extended letterforms. The brand identity is visually built on the concept of truth, with photography and graphics that juxtapose light and shadow. A detailed system was developed that applies the identity to data visualisations.
Credits
Client:
NielsenIQ, New York, USA
Design:
Interbrand, New York, USA
Project Team:
Interbrand: Steve Haslip (Creative Direction)
Daniel Irizarry (Creative Direction)
Tut Pinto (Creative Direction)
Chris Campbell (Creative Direction)
Katherine Pisarro-Grant (Editorial Work)
Penelope Davis (Editorial Work)
Robert Rosenberg (Production)
Miguel Rivera (Production)
Alexa Ebner (Account Management)
Lindsey Maino (Account Management)