BVD
Brand Promotion
New Visual Worlds of Arjowiggins
Arjowiggins is a brand of creative papers that has been around since 1770. In light of the current challenges being faced by the paper business, it is more important than ever that the advantages of the medium be brought into focus. For this purpose, the paper itself was featured as the hero of the campaign and presented with special attention to the texture.
Credits
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Client:Arjowiggins Creative Papers, Boulogne-Billancourt, France
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Design:BVD, Stockholm, Sweden
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Project Team:Bohman & Sjöstrand: Fredrik Bohman (Photography) Andreas Sjöstrand (Photography)
Carl Kleiner (Photography)
Dana Ozollapa (Photography)
REARTE: Janis Repsa (Manufacturer)
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