Natural Growth

Natural Growth is a set of detachable ceramic components that can be randomly combined. It is a versatile product design. Users can combine the components in any manner they desire and define what functions the combinations will serve, such as plates, ornaments, or other functional products. This kind of interaction makes the product interesting while providing rich and flexible functionality. It also ensures that the product always adapts to lifestyle changes and will never become obsolete or left unused, thus creating more value-add. This design concept aims to expand and maximise a product’s values. It advocates more reflection on the value of our resources and changes our attitude towards life. Red Dot Award: Design Concept | Concept | Interior Elements