Brand Design

Morioka Shoten Bookstore

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Morioka Shoten is a tiny bookstore in Tokyo. As its slogan “A Single Room with a Single Book” describes, the bookshop sells only one book; more precisely, multiple copies of a single title that changes weekly, with a small, book-inspired art exhibition on the walls. Its minimalist attitude and well-curated shows attract visitors from across the globe. The branding director created a logo stating the address and the slogan to express the importance of a physical venue in the era of digital reading. The brand design is characterised by effective colour contrasts.

Red Dot

Credits
  • Art Direction:
    Kotaro Yamaguchi, takram design engineering
  • Investor:
    Toyama Masamichi, Smiles Co., Ltd., Tokyo
  • Design:
    takram design engineering, Tokyo
  • Client:
    Morioka Shoten, Tokyo
  • Creative Direction:
    Yoshiyuki Morioka, Morioka Shoten Kotaro Watanabe, takram design engineering Tomoya Yoshida, AZ Holdings, Tokyo
Morioka Shoten Bookstore
Morioka Shoten Bookstore
Morioka Shoten Bookstore
Morioka Shoten Bookstore
Morioka Shoten Bookstore
Morioka Shoten Bookstore
Morioka Shoten Bookstore
Morioka Shoten Bookstore

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