Brand Design

MISIFU

The brand design for MISIFU honey skin cosmetics takes a refined approach to conveying its inspiration from and orientation towards natural cycles. This is realised through the use of a subtle aquarelle-like colour scheme as well as motifs of sensuous appeal, creating a visual connection to nature and the element of water. The aim has been to invite the target group to discover and experience the connection to Chinese Jiangnan culture. The brand design sets out to advocate that these cosmetics focus on holistic skin aesthetics and a tradition-based understanding of beauty.

Red Dot

Credits

Client:

Suzhou Honey Thinking Skin Cosmetics Co., Ltd., Suzhou, China
Design:

Hangzhou PATON Brand Design Co., Ltd., Hangzhou, China
Graphic Design:

Minbin Zhou

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