Beverage Packaging

Mirinda Unexpected Combo Summer (Russia)

The design of the Mirinda Unexpected Combo limited edition evokes a playful, vibrant and spontaneous mood. Six unique characters, whose upper or lower body are portrayed on different cans, invite consumers to create their own unexpected combinations. The edition encourages to collect the cans, rotate them, stack them up or play with them in many different ways. The cheerful, hashtag-worthy design reflects the character of the brand and makes sure the cans stand out on supermarket shelves. The concept was used to develop two collections, one for the Russian and one for the Polish market.

Red Dot