Merryt Badam Nut Drink

Merryt Badam Nut Drink is the specialty drink of the Xinjiang Uygur autonomous region in China. This special 10-year anniversary packaging of the beverage features a Dutar instrument that forms the main visual motif for the design. The Dutar is the ethnic musical instrument of Xinjiang. The main body of the Dutar instrument takes the form of a Badam nut, which directly conveys the product’s content. The design of bottle shape is stylish, and the bottle cap is made with a high-quality rustic wooden plug. Uyghur characters are written on the ring paper seal around the bottle neck, which emphasises the product’s regional origins and ethnic characteristics. The 10-year anniversary typeface also adopts Uyghur traditional patterns. Red Dot Award: Design Concept | Ready to Launch | Communication