Interbrand
Self-Promotional Campaign, Poster Series
Masters – Interbrand’s Best Spanish Brands 2023
The series of posters pays tribute to Spain’s 30 most valuable brands. For each brand, a suitable painting was selected. Then, with the help of AI, a modern counterpart was created that merges past and present – a subtle translation of the brand essence and at the same time a symbol of value creation.
Credits
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Client:Interbrand, Madrid, Spain
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Design:Interbrand, Madrid, Spain
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Project Team:Interbrand: Borja Borrero (Executive Director) David Cano (Creative Director) Sara Bautista (Senior Designer) Deborah Rodríguez (Designer) Coro Iglesias (Director Design Resources & Implementation) Paula Díaz (Senior Communication Manager)
