Interbrand
Cosmetics Packaging
ma&me Latte
These haircare products aim to provide a moment of rest for Japanese mothers under time pressure from the demands of housework, parenting and working outside the home. The custom of family bath time is interpreted as an opportunity for indulgence. Consequently, the packaging design does not feature any functional elements or child-focused images. Instead it is designed harmoniously in two complementary colours. Contrary to the norm of large bottles which stand out on drugstore shelves, these bottles are short in a bid to create a feeling of relaxation.
Credits
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Client:Kracie Holdings, Ltd., Tokyo, Japan
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Design:Interbrand, Tokyo, Japan
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Project Team:Yoshihiko Miyagi (Creative Director) Sayaka Ichiki (Design Director) Atsuko Sonoi (Designer) Taisuke Kiyono (Designer) Kanako Yaginuma (Designer) Seppo Kurki (Verbal Creation) Keiko Ueda (Verbal Creation) Mark Garland (Verbal Creation) Hiroyuki Yabe (Strategy Planning) Hwasook Yanase (Strategy Planning)
Fumie Shibata (Product Designer), Design Studio S
