The focus of this packaging for Maison de Corée is to break down the prejudice against Asian dishes by introducing environmentally friendly and clean food through the “Bio & Vegan” project. The ingredients of the product Bio Gyoza Mandu are displayed in a way that emphasises freshness and health. The packaging design of the beverage Bio Alo, aimed at European consumers, highlights the product name in an eye-catching manner, especially by repeating the word “BIO” (for organic) on the corners of the bottle. A transparent window in the shape of an aloe vera plant shows the main ingredient, aloe gel.
Credits
Client:
GMF Co., Ltd., Seoul, South Korea
Design:
Allgroo Studio, Seoul, South Korea
Project Team:
GMF: Jik Kim (Project Owner) Sung Sik Kim (Project Director)
Youngju Choi (Project Designer)
Do Young Kim (Project Manager)
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy