LTO freeze-dried instant coffee packaging design

LTO pill-shaped instant coffee capsules are compact and cute. Arranged as a pack of seven in an eco-friendly outer case, consumers can enjoy instant coffee on the go seven days a week. Each instant coffee capsule is made of PP and contains 2g of freeze-dried coffee powder, which is protected by airtight aluminium foil. The eco packaging, which is made of recycled newspaper and 50% bagasse pulp, is structurally designed to withstand daily use. A stylish colour-coded bungee cord holds the lid in place. The packaging is designed such that after the coffees are consumed, users can use it as a pencil case, or simply bury it in the soil and allow it to decompose naturally.

 Red Dot Award: Design Concept | Ready to Launch | Packaging