Client: Salzgitter AG, Salzgitter, Germany
Living the Nordic Light – Zumtobel Group Annual Report 2013/2014
Since 1992, the Zumtobel Group – a leading supplier of integral lighting solutions – has commissioned renowned designers to lend artistic expression to their perception of light. By interviewing four people over 100 years old who have always resided above the Arctic Circle, the designers explored the effects of living in the absence of Nordic light. This unusual annual report set out to capture individual experiences related to the indisputable presence of light and darkness, before and after the introduction of electricity. A fascinating visual language catches the readers’ attention.
Credits
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Client:Zumtobel Group AG, Dornbirn
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Design:Snøhetta, Oslo
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Creative Direction:Kjetil Trædal Thorsen
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Graphic Design:Greger Ulf Nilsson, Sofie Platou
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Text:Åsne Seierstad, Oslo
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Text:Po Tidholm, Hälsingland
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Photography:Sølve Sundsbø, London