SEMI
Brand Identity
LiheSmart
LiheSmart is a one-stop platform, integrating departments such as a pharmacy, a convenience store, a cosmetics section and a beauty clinic. The multi-functional service concept differs from traditional chain pharmacies by offering a more comprehensive shopping experience. To convey these values, the brand design comprises a striking symbol and a visual system that is flexible and easily adaptable. The creative work focused on establishing an emotional brand identity, with a woodpecker serving as inspiration. The three-dimensional logo featuring an abstract contour of this intelligent bird conveys a sense of friendliness.
Credits
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Client:Beijing Lihe Pharmaceutical Co., Ltd., Beijing, China
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Design:Dongdao Creative Branding Group, Beijing, China
