Corporate Typeface

LG Smart UI Typeface Family

The LG Smart UI typeface is applied to user interfaces and the physical surfaces of electronic products, providing a consistent visual identity by integrating the fonts used in all customer product and service contacts in the course of the company’s marketing activities. The corporate typeface expresses LG Electronics’ philosophy of “Respect for human dignity” and “Customer-oriented innovation” in its smooth curves and open forms. This is a flexible font family optimised for the characteristics of both display and print, as well as being implemented in products. It supports 49 languages and ensures a unified brand experience.

Red Dot

Credits

Client:

LG Electronics Inc., Seoul, South Korea
Design:

LG Electronics Inc., Seoul, South Korea
Project Team:

Kunsik Lee (Creative Direction) Sooyoung Yang (Creative Direction) Jeongin Park (Typography) Eunji Roh (Typography)