Smartphone

LG AKA

With this smartphone the user can express his own personality. Together with the matching case – optional colours are white, yellow, pink and navy blue – and a personalised ringing tone, four individually selectable pairs of eyes in an interactive display at the top permit to generate a kind of avatar. When the battery is low, for instance, the colour of the eyes changes. To use the display, the housing cover is simply attached to the other side.

Statement by the Jury

The Smartphone LG AKA is pleasing due to its high emotional content. Members of the certainly younger target group will create their own individual, graphically well-solved characters.

Red Dot