Website

Lexus Korea

Within Korea, recent campaigns for the Lexus CT, IS and Hybrid Zero already demonstrated that the brand is trying to break away from its previous image. Within the scope of opening up to a younger audience and supporting the shift from a luxury brand to a more forward-thinking, progressive brand, Lexus’ official website required a consistent user interface and user experience design to serve as the centre of all online marketing and sales activities. The result was the successful development of a user-friendly, responsive website where users can easily and conveniently access information at any time.

Red Dot

Credits

Client:

Toyota Motors Korea, Seoul
Design:

designfever, Seoul
Creative Direction:

Sanghun Lee
Art Direction:

Juhwan Lee
Film Direction:

Giyong Rhee
Graphic Design:

Kimo Kang, Nara Kim
Project Management:

Sarah Kim, Jihye An
Publisher:

Youngsu Han, Hyunil Park, Myoungah Chang, Jongjin Lim, Jinyong Joo, Dohun Kim, Myungjin Kim, Byungjun Kwak
Strategic Planning:

Seongbok Lee