The idea behind the design of the third generation Kia Sorento was to be perceived as street wolf. The result is an SUV which is characterised by a front with long headlamps drawn to the rear, prominent fog lights and an almost vertical cooler grill. Distinctive elements of the rear design are the powerful “shoulders” and the sharply contoured registration plate recess. The modern and spacious interior is designed along horizontal lines. The high proportion of soft-touch materials and leather create an upmarket ambience.
Statement by the Jury
With its concise front, the Kia Sorento appears powerful. The interior design of the SUV presents an impression of high quality.
Credits
Manufacturer:
Kia Motors Europe GmbH, Frankfurt/Main, Germany
In-house design:
Kia Motors Europe GmbH, Kia Design Center Europe, Frankfurt/Main, Germany
