Corporate Design Relaunch

Keys Asset Management

Since 2011, Keys Asset Management has specialised in the development and management of alternative real estate investment funds for professional investors. Their design relaunch is driven by a new slogan, “Et votre patrimoine prend un temps d’avance” (your assets take a step ahead) and is accompanied by a new visual identity, in the form of an unstructured system of layered images that expresses the company’s creative approach and joins the highly structured geometric shapes that reflect its expertise. The precise word mark reveals itself inside an invisible frame, playing with the basic idea of the tangible versus the intangible.

Red Dot

Credits

Client:

Keys Asset Management, Paris, France
Design:

Pixelis, Paris, France
Project Team:

Mathilde Theve (Creative Director) Valentine Proust (Art Director) Virginie Lucas (Art Director) Audrey Camara (Art Director) Christine Yau (Account Management) Fruzsina Piukovics (Account Management) Laurence Leguay (Account Management) Nathalie Guerin (Graphic Design) Laurence Aziza (Graphic Design)