Brand Design

KAOLA

Back Download

KAOLA is a leading e-commerce platform in China which offers a wide range of imported goods, for example from Europe. Based on the essence of a lifestyle brand, its design was relaunched to meet various online and offline requirements. The new logo creates a visual link between koala bears and the brand name. Therefor it looks like a very abstract version of a koala’s face. The circular graphic element derived from the logo is repeated throughout the brand appearance, for example by serving as a striking, colourful background for product presentations.

Red Dot

Credits
  • Client:
    NetEase, Hangzhou, China
  • Design:
    PlusX, Seoul, South Korea
  • Creative Direction:
    Myungsup Shin
  • Strategic Direction:
    Jangsoon Choe
  • Brand Experience Strategy:
    Bohyun Kook, Jisu Kim
  • Project Management:
    Daniel Kim
  • Brand Experience Design:
    Wonsik Joo, JeongQ Kim, Sangbin Hyun, Raymond Jang
  • Design Team:
    Lei Zhang, Guanmin Guo, Huixia Ding, Wei Yang, Dingwen Wang, Zijian Zhu
KAOLA
KAOLA
KAOLA
KAOLA
KAOLA
KAOLA
KAOLA
KAOLA

Others interested too