Corporate Sound Concept

Kärcher

The Kärcher corporate sound concept comprises a modular sound toolkit which provides the possibility to choose suitable music and moods for every purpose. Tempo, instruments and musical styles can be customised to fit both media and products. The concept also includes the creation of the new Kärcher Sound Logo to be suitable for the visual logo animation. The Kärcher sound branding describes the acoustic impression of the brand and, with its attributes, helps to design the individual and flexible implementation of exclusive music and sound for all brand media as well as for apps, commercials or even the products.

Red Dot

Credits

Client:

Kärcher GmbH & Co. KG, Winnenden, Germany
Design:

Klangerfinder GmbH & Co KG Stuttgart, Germany S12 GmbH, Munich, Germany
Creative Direction:

Florian Käppler Klangerfinder GmbH & Co KG
Art Direction:

John Vogelmann Klangerfinder GmbH & Co KG Ralf Drotleff S12 GmbH