Beverage Packaging

K-Pepsi

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This beverage packaging for the Chilean market was developed for the debut of the first-ever Korean pop (K-pop) band to be formed outside of Korea. The associated marketing campaign revolved entirely around a distinctive limited-edition K-Pepsi bottle sold at retail. As the sugar-free Pepsi was perceived as a challenger brand, the goal was to build popularity in youth culture and achieve relevance. In order to celebrate and promote the cultural phenomenon of K-pop in Chile, the intention was to give Chilean youth a sense of identification with the K-Pepsi brand.

Red Dot

Credits
  • Client:
    PepsiCo, New York, USA
  • Design:
    PepsiCo Design & Innovation, New York, USA
K-Pepsi
K-Pepsi
K-Pepsi
K-Pepsi
K-Pepsi
K-Pepsi
K-Pepsi

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