Beverage Packaging

Jun Liqueur

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The packaging design concept for jun liqueur is based on the celebrations and consumer behaviour associated with the festival marking the Chinese New Year. In order to appeal to a larger target group and to avoid excluding anyone, the design deliberately refrains from depicting modern weapons and related elements. Thus, the navy is visualised through images of ancient warships and the scenes of dragon sailing and river crossing associated with it. Combined with dragon elements and a colour concept in white and blue, this approach skilfully reflects the navy.

Red Dot

Credits
  • Client:
    Shenzhen Qansfough Package Design Co., Ltd., Shenzhen, China
  • Design:
    Shenzhen Qansfough Package Design Co., Ltd., Shenzhen, China
Jun Liqueur

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