Pop-up Store, Brand Promotion

JONGGA – Kimchi Blast Seoul 2023

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With a fresh brand design and a pop-up store, the traditional kimchi brand JONGGA is targeting a younger generation of consumers. Based on a deconstructionist approach, the entire visual concept is characterised by new graphic motifs derived from the hexagonal brand logo.

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Credits
  • Client:
    Daesang - JONGGA, Seoul, South Korea
  • Design:
    Korea National University of Arts, Seoul, South Korea MonF, Seoul, South Korea
  • Project Team:
    Korea National University of Arts: Young Ha Park (Creative Direction) MonF: Han Gyu Lee (Creative Direction) Joon Hwan Kim (Head of Advertising) Ga Hyun Kim (Project Management) Hong Lee (Project Management) San Ho Lee (Art Direction) QQD: Se Hoon Na (Art Direction)
JONGGA – Kimchi Blast Seoul 2023
JONGGA – Kimchi Blast Seoul 2023
JONGGA – Kimchi Blast Seoul 2023
JONGGA – Kimchi Blast Seoul 2023
JONGGA – Kimchi Blast Seoul 2023

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