Beverage Packaging

JOJO Sparkling Cocktail

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In the packaging for the JOJO sparkling cocktail, all aspects were specifically designed with a young target group and their demands in mind. The colours and design are adapted to their different tastes in order to evoke consumer associations with a certain flavour and to give the JOJO range a visualised sense of depth. The design picks up abstract water drops reminiscent of pop art and forms a pattern with grid dots and stripes in a dense and precise arrangement. It is thus aligned to consumer preferences and to the aesthetic trend towards simplicity and light luxury among young people.

Red Dot

Credits
  • Client:
    Shanghai Hight Cloud Brands, Inc., Shanghai, China
  • Design:
    Shanghai Hight Cloud Brands, Inc., Shanghai, China
  • Project Team:
    Alex Zhang (Art Direction) Mia Yuan (Creative Direction)
JOJO Sparkling Cocktail
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