Retail Packaging

Jade Screen Flute - Fairy Flute

This packaging design for a high-quality flute made of natural bamboo adopts the original shape of a bamboo plant. It is made of paper similar to the bamboo material and reflects its special texture. Folded in the shape of bamboo, the packaging is both ecological and recyclable, showcasing the flute as a product from nature. The result is a skilful implementation of the objective to create visually appealing packaging – with a bionic design and natural-looking colour diversity – that directly reflects the musical properties of the product.

Red Dot

Credits

Client:

GSK, Weybridge, United Kingdom
Design:

Shenzhen Fire Wolf Graphic Design Co., Ltd., Shenzhen, China
Project Team:

Zhen Yang (Creative Direction) Yang Xue (Designer) Zhang Kaiyao (Designer) Yang Chunwang (Designer) Su Xiyu (Designer) Yang Jialu (Brand Planning)

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